Common Mistakes in Customizing Clothing for Companies, Events, or Merchandising and How to Avoid Them

Customizing clothing for businesses, events, or merchandising can be an effective way to promote a brand, but choosing the wrong products can compromise the quality and impact of your strategy. Understanding the most common mistakes and how to avoid them can ensure a superior final result.

 

1. Choosing the Wrong Material for Customization

The fabric composition is one of the most important factors to consider when customizing. Some materials are not suitable for all customization techniques. For example, sublimation works only on polyester fabrics, while embroidery is better suited for thicker fabrics, such as high-weight cotton.

How to Avoid: Make sure to choose the right material for the technique you plan to use. For screen printing or DTF, fabrics like cotton and cotton blends are ideal. For sublimation, choose 100% polyester products.

 

2. Not Considering the Type of Customization

Not all types of customization work the same on all fabrics. If you want to embroider a logo on a piece of clothing, it’s essential to choose a model that suits this technique, such as a fleece jacket or a higher-weight t-shirt.

How to Avoid: Be familiar with the customization technique you want to use and choose clothing that best suits it. For embroidery, opt for thicker clothing. For sublimation, go for polyester.

 

3. Ignoring the Durability of the Product

Often, the durability of the fabric is overlooked, which can result in items that fade or lose shape after a few washes.

How to Avoid: Choose high-quality fabrics with good resistance. Brands like Kariban, Native Spirit, and TH Clothes offer options that ensure greater longevity.

 

4. Choosing Clothing Without Considering Comfort

While customization is important, the comfort of the item should not be overlooked. If the clothing is uncomfortable, it’s less likely to be worn or used frequently.

How to Avoid: Prioritize quality and comfort, especially for products that will be worn frequently, like t-shirts and sweatshirts. Brands like JHK and Roly are great options for comfort and quality.

 

5. Failing to Accurately Calculate Quantities

Overbuying or underbuying can affect the final cost and the success of the customization.

How to Avoid: Accurately calculate the number of pieces needed, taking into account the amount of customization and the demand from your target audience.

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