Tecnologia Aware

Aware™ is a technology designed to enhance transparency and accountability in the fashion industry, particularly regarding environmental impact and supply chain management.

Aware™ is a pioneering solution aimed at brands committed to leading environmental change. It introduces an innovative approach to measuring and managing the environmental footprint across every tier of the supplier network. By leveraging direct and transparent connections, Aware™ transforms what was once a complex and subjective certification process into a collaborative and equitable platform that is accessible to all.

Brands adopting Aware™ benefit from a seamless transition where information flows effortlessly without significantly impacting gross margins. The solution not only fosters consumer trust and loyalty but also facilitates direct engagement with the entire value chain, thereby maximizing operational efficiency and sustainability efforts.

Aware™ operates on a decentralized platform, empowering growers and makers at every stage of the production journey. Suppliers can distinguish themselves within the global textiles industry by showcasing their commitment to sustainable practices and ethical standards.

Central to Aware™ is the crypto TC™ (Transaction Certificate), which ensures instant disclosure of impact data. This contrasts with traditional manual certification processes that can take weeks. By providing real-time data directly sourced from product originators—detailing who made the product, where it was made, and the production methods used—Aware™ eliminates the possibility of greenwashing and ensures authenticity in environmental claims.

For consumers, Aware™ offers a straightforward way to align purchasing decisions with personal values. A simple scan of a tag reveals trusted impact facts instantly, empowering consumers to make informed choices that support sustainable practices and ethical production.

In essence, Aware™ represents a significant step forward in the fashion industry's journey towards transparency, sustainability, and ethical consumerism. It bridges the gap between brands, suppliers, and consumers, fostering a more responsible approach to fashion consumption while driving positive environmental and social impact globally.