Recap 25: Most Popular Categories
2026-01-09
2025 was an incredible year for T-Shirt Lovers. As we could not find market information like the one we are about to share, we decided to create this data ourselves for the industry. Today and over the coming weeks, we will be sharing a summary of what 2025 was like for us and what our customers chose.
1. T-Shirts: The Core Product of the Business
T-shirts remain the star product, accounting for 57% of all sales. More than half of the total volume of units sold comes from this category, consolidating T-Shirt Lovers as a specialist in this segment. This data confirms that customers value versatile, affordable and easy-to-customise pieces, making T-shirts the dominant choice both for personal use and for customisation in campaigns, events or merchandising.
2. Bags: An Accessory with Strong Performance
Bags appear as the second best-selling category, with a 12% share. This result is particularly interesting, as it surpasses traditional clothing categories such as Sweatshirts or Polos. The prominence of this category suggests that our customers are increasingly looking for promotional gifts or reusable merchandising items, combining everyday usefulness with brand visibility.
3. Sweatshirts: Seasonal or Strategic Focus?
Sweatshirts represent 10% of sales, positioning themselves as a relevant category, but still well below T-shirts. This figure may reflect strong seasonality, with higher demand in colder months, or indicate that customers tend to prefer products with a lower unit cost for customisation. In any case, it is a category with potential, especially when integrated into winter campaigns or corporate offers.
4. Niche Categories: Polos and Caps
Sales of Polos (5%) and Caps (4%) remain more modest, but they represent important complementary categories. Although they account for less than 10% of the total, they are strategic products for specific segments, such as corporate events or premium merchandising.
5. Other Categories: Relevant Diversification
There is also a significant 12% share of sales spread across other products not individually highlighted in the chart, matching the performance of bags. This data highlights the importance of catalogue diversity, allowing us to meet different needs and market niches.
The sales panorama of T-Shirt Lovers clearly shows that T-shirts dominate the market, while accessories such as bags are gaining increasing relevance. Seasonal products and niche categories have their strategic place, ensuring that our catalogue remains diversified and capable of responding to customers’ various needs.
These insights reinforce our vision of focusing on quality, customisation and product diversity, always keeping the customer at the centre of the strategy.
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