Recap 25: Best-Selling Items
2026-01-21
Analysing the best-selling items throughout 2025 makes it possible to better understand which models customers consistently choose and, above all, how sales volume is distributed between specific references and the rest of the catalogue. The data shown in this chart is based exclusively on real sales made throughout the year, reflecting concrete purchasing decisions rather than intentions or theoretical trends.
The first point that stands out is that, despite the existence of clearly highlighted models, the largest share of the business is highly dispersed.
One standout model, without excessive dependency
The best-selling item in 2025 was the TH Clothes Luanda T-Shirt, representing 7% of total sales. This result confirms the strong market acceptance of this model, likely associated with a balanced combination of price, fabric quality, fit and versatility for personalisation.
Even so, it is important to note that no single item exceeds the 10% mark on its own. This shows that, although there are clear best-sellers, the business is not overly dependent on a single model, which is a positive sign in terms of stability and diversity of offer.
A very balanced second tier
Right after come three models with very similar performance. The TH Clothes Ankara and the Sol’s Imperial each account for 4% of sales, while the Impacto 140g cotton tote bag follows closely with 3%.
This group reveals two interesting insights. On the one hand, it confirms the strength of t-shirts as the core product, with different brands and models achieving relevant volumes. On the other hand, it highlights the growing importance of cotton bags as merchandising and communication items, outperforming several traditional clothing models.
The presence of niche products with strategic relevance
The fifth best-selling item is the Mukua Melbourne, with 2% of sales. Although it represents a lower percentage, it still ranks among the year’s top-selling models, reinforcing the idea that there is room for more specific products, provided they meet clear market needs.
This type of item is usually chosen for more targeted projects, where customers value specific characteristics, whether in terms of fit, fabric or brand positioning.
The overwhelming weight of diversity: “Other models”
The most relevant figure in the entire chart is undoubtedly the “Other models” category, which represents 80% of total sales. This number shows that the vast majority of business volume is distributed across hundreds of different references.
In practice, this means customers are not looking for just one or two universal models. On the contrary, each project has its own requirements: different weights, fits, colour ranges, budgets or personalisation methods. This diversity is especially typical in the personalised apparel market, where each order responds to a specific context.
Practical implications for purchasing and planning
These data show that relying solely on best-sellers is not enough. While it is essential to have strong and consistent models in the catalogue, the real value lies in a broad, well-structured offer capable of meeting multiple customer needs.
For those managing purchasing, stock or commercial proposals, this chart reinforces the importance of balance: combining high-rotation models with a wide range of alternatives that allow each project to be tailored to its purpose.
Conclusion: consistency over dependency
In 2025, the data confirms that success does not come from dependence on a single item, but from the ability to offer solutions tailored to each need. Best-selling models act as anchors within the catalogue, but it is diversity that sustains overall sales volume.
This balance is one of the pillars of the T-Shirt Lovers and Maudlin Merchandise strategy, enabling them to respond to small or large, simple or complex projects, always with the same consistency and reliability.
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